40 FWD

Welcome to 40 Days FWD

40-FWD is a 40-day journey of showing up everyday, pushing limits, and building discipline.

Imagine waking up before the sun rises, feeling that familiar tug at your heart, the call to reclaim your life, one determined day at a time. For over 20 years, Elle and I have faced life’s relentless juggling act, kids, work, and the chaos of everyday existence, yet we discovered a secret:

Transformation begins when you show up for yourself every single day.

This is the story behind 40 FWD. It’s not just a challenge; it’s a commitment to rediscovering your strength and resetting your mindset. Every morning, as we lace up our shoes and step into the cool morning air, we remind ourselves that discipline isn’t just about rigorous workouts or long runs, it’s about the courage to believe that you are good enough. It’s about taking back control and proving to yourself that, despite the odds, you have the power to change your life.

There are days when the weight of responsibility feels overwhelming, when every step seems heavier than the last. Yet, on those very days, we find that the challenge itself becomes our ally. With every drop of sweat, every deep breath, and every moment of hesitation turned into action, we build not just physical strength, but an unbreakable spirit. We’ve seen it happen in our own lives: by committing to this daily act of showing up, we become better partners, stronger individuals, and more resilient in the face of life’s hurdles.

The 40-FWD program is a journey, a transformative adventure that will test you, push you to the brink, and ultimately reveal the fighter within. It’s a challenge that promises not only a noticeable change in your body but a profound shift in your mind. And while the road may be tough, the reward is immeasurable: the confidence that comes from proving to yourself, day after day, that you can overcome anything.

This is our invitation to you: Embrace the struggle, cherish the small victories, and let the 40-FWD challenge be the stepping stone to a new chapter in your life. Step forward, show up, and become the strongest version of yourself. The journey may be hard, but the transformation is worth every single day.

The 40 Day UNBROKEN Daily Challenge:
40 Push Ups
40 Crunches
40 Burpees
40 Air Squats
4km Run/Walk

This challenge costs nothing but your time

Imagine dedicating just 40 days to investing in yourself, pushing boundaries, and transforming not just your body but your mindset. Can you commit to 40 days FWD? Once you begin, there’s no turning back, only FWD, each day building on the last.

Are you ready to take on the next 40 days thats transforming hundreds?

Are you ready to take the leap? Enter your details below to show your commitment and receive everything you need to crush the next 40 days.